Reward Your Customer And Your Bottom Line With This Exciting New Technology.
It’s no secret that a customer loyalty program is one of the best ideas for growing your restaurant. As we mentioned in our last article, customers who belong to a customer loyalty program visit twice as often and spend four times as much as those who do not belong to one. Additionally, by decreasing your attrition rate by just 5 percent, your business can improve its bottom line profits by 25-85 percent.
Put Loyalty in Their Pocket
A mobile customer loyalty program goes beyond those silly paper punch cards. With the average household belonging to an average of 12 loyalty programs, who is going to fill their wallet with all of those cards? Think more modern and more mobile! More than 33 million US consumers use their mobile devices for shopping and reward programs. Mobility and consolidation are extremely important to today’s consumer. By actively engaging your customers and providing them with a fun and easy mobile platform for interaction with
your restaurant, you enhance their overall experience.
In addition to impressing your customers with your tech savvy program, the benefits to implementing a mobile loyalty program are numerous. Instead of the anonymity of the paper card, you now have a name to go with that loyal customer, a record of their visits and a purchase history that allows you to customize specials and promotions that appeal to their taste. A recent survey revealed that mobile coupons have a redemption rate of over seven times more than paper coupons. Additionally, by creating an up-to-date and working customer database, you have easily increased the value of your company by 50 percent.
Don’t Worry, Be App-y
While you may not have the ability to create your own mobile customer loyalty application in-house, there are ways to make it look like you did! AppSuite is a leading provider of affordable, white label applications for iPhone and Android. White label applications allow you to publish your own custom, company-branded application, making it appear as if your restaurant created the application. AppSuite’s application is simple to use, fully customizable and works hard behind the scenes so you don’t have to!
In addition to providing you with customer loyalty metrics, AppSuite allows you to easily communicate with customers via text message and in-app popup notifications. This is especially appealing since open rates are at 95 percent compared to 10 to 20 percent with email. Customers can use the application to quickly make reservations, receive confirmation and get turn-by-turn directions to your location. AppSuite also allows you to engage your customers and expand your reach through the power of social media by allowing customers to easily share a download link for your application on Facebook and Twitter.
While there are many ideas for growing your restaurant, the most powerful and sustainable solution is through customer loyalty. Embrace today’s technology and implement your own mobile loyalty program. Your customers and your bottom line will thank you.
Learn More About Mobile Customer Loyalty Programs
Set up a free consultation with one of our restaurant marketing consultants tov understand how AppSuite can add 20% to your profits in six months.
To learn more about how AppSuite can develop a mobile app for your restaurant, click here.